Introduction

• Alterna'TV has been a successful venture in the context of the reasons for which it was created:
  • Alterna’TV has enabled Satmex to create an Hispanic video neighborhood for the 116.8 position
  • Alterna’TV has generated revenues from unutilized capacity on Satmex’s satellites
  • Alterna’TV has helped Satmex develop a deep understanding of the television industry and the U.S.Hispanic market